76ers unveil 'Phila Unite' playoff logo rooted in Philly's history

PHILADELPHIA (WTXF) - The Philadelphia 76ers have unveiled a new logo that will appear on their home court during the 2018 NBA Playoffs.

The logo includes a previously seen bell logo from the city's 1976 bicentennial celebration and the segmented snake that is derived from Benjamin Franklin's historically-significant 'Join or Die' political cartoon of 1754. The snake has been a hidden feature on the team's City Edition uniform all season.

The "Phila Unite" campaign was launched ahead of the 76ers first playoff berth since the 2011-12 season. The team secured home court advantage for the first round for the first time since the 2002-03 season.

Over the course of the past week, the new logo has appeared throughout the city in the form of murals, a large flag draped on Humphrys Flag Company, and on a banner draped on the Wells Fargo Center.

"The 'Phila Unite' campaign was thoughtfully developed for our fans and city over the past several years in anticipation of this moment, the moment when the 76ers returned to the NBA Playoffs," said Chris Heck, Philadelphia 76ers President of Business Operations.

The Sixers will take on the Milwaukee Bucks at the Wells Fargo Center Wednesday night in their regular-season finale.

The 76ers playoff schedule will be announced as soon as it is finalized by the National Basketball Association. Philadelphia's first playoff game will be played at The Wells Fargo Center this weekend. All fans in attendance will receive a playoff T-shirt, presented by Rothman at Jefferson. For the second home game, all fans in attendance will receive a 12-inch by 13-inch "Phila Unite" rally flag.