Best Buy Commercials Borrow the Rocky Theme Song

WTXF - Best Buy has in recent days debuted a new set of commercials for the holidays. And instead of featuring celebrity endorsers as in past years, the electronics retailer is instead using a tune familiar to Philadelphians and others: A snippet of the musical score from the Rocky movies.

Here's one of the commercials, under the "Win the Holidays" slogan:

The commercial isn't any type of tie-in with the new Rocky movie, Creed, which comes out later this month, but that's unmistakably Bill Conti's Rocky score. So if those ads put you in a Rocky mood, you're not just imagining things.