Christmas gift spending per child by state

Christmas tree in a home setting with presents. (Photo by: Ken Ross/VW Pics/Universal Images Group via Getty Images)

Christmas is fast approaching and parents across the country have been doubling down on the shopping. 

Technology and e-commerce company Coupon Birds surveyed 2,500 parents about their Christmas gift budgets this year.

Here’s a look at the results: 

How much to spend per child on Christmas gifts? 

Parents expect to spend $461 per child, on average, this Christmas.

On the high end, 9% of parents said they will spend $1,000 or more per child. And on the low end, 4% said they’ll keep it under $100. 

Nearly half, 49% of parents, said they expected to go into debt to pay for Christmas this year by way of credit cards of Buy Now, Pay Later services. 

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Here is a look at how the planned spending varies by state: 

Christmas gift spending per kid by state

Biggest spender states

The following states reported the highest plans for Christmas spending: 

  • New Jersey: $712 
  • Texas: $659
  • Pennsylvania/Massachusetts: $648

Budgeted states

The following states reported the lowest plans for Christmas spending: 

  • South Dakota: $247
  • West Virginia: $255
  • Nebraska: $263

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The Source: Information in this article was taken from a survey conducted by Coupon Birds in November 2024 among 2,500 American parents (50 from each state). Coupon Birds is a technology and e-commerce company that collects and validates online coupons. This story was reported from Detroit. 

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