IHOP, or 'IHOb,' debuting new burger menu following much-publicized name change

(FOX NEWS) - It's "burgers," everybody.

In what must come as disappointing news for anyone hoping IHOP would start offering breakfast burritos or break-dancing classes, the restaurant chain announced Monday on Fox News that its much publicized name change to "IHOb" reflects the debut of its brand-new Ultimate Steakburgers.

'We're always going to have pancakes on the menu, we're always going to be IHOP, but America loves burgers, and America loves IHOP, and we thought this was a fantastic combination to bring America's burgers to an iconic brand like IHOP," said IHOP President Darren Rebelez during an appearance on "Fox & Friends."

Brad Haley, the chief marketing officer for "IHOb," added that changing the restaurant's name was the "best way to convince [customers] that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes," per a press release. "We've pancaked pancakes for 60 years now so it's the perfect time to start burgerin' burgers, and we're kicking it off by flipping the 'p' in IHOP to a 'b' for burgers."

IHOP's new menu will include seven new varieties of steakburgers -- to be available all day, everyday -- including: