Popeyes customers slam new BYOB campaign: 'Fire whoever came up with this idea'

In a surprise few could have foreseen, it appears customers don’t like being trolled by fast-food chains for no reason — especially after praising a brand for its new menu item.

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Popeyes is seemingly learning this lesson the hard way, after launching an unusual campaign asking its customers to “BYOB” -- Bring Your Own Bun — and make their own sandwich. Remember, the fast-food restaurant’s virally popular chicken sandwich sold out a month early.

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In the 30-second-long advertisement, several customers (or rather, people acting as customers) are seen reacting very negatively to the BYOB gimmick. One of the customers even asks, “What the f---?” Popeyes also splices in sarcastic slides that seem to taunt the customers, who are just asking for the sandwich, and not another chore.

“And I have to bring my own bun?” one customer in the commercial asks, before the brand cuts to an oddly cheeky slide that reads “That’s what BYOB means...”

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Well, turns out, those on Twitter had similar reactions to the customers on camera, and left hundreds of comments criticizing Popeyes for the commercial, which had more than 1 million views as of Thursday afternoon.

Not everyone was upset; some just wanted to get their hands on the chicken sandwich. However, the brand has not revealed when the sandwich will be returning to the menu.

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