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CEO: Popeyes’ chicken sandwich is surprise hit
If you think Popeyes' new chicken sandwich sounds delicious, you've got lots of company.
null - It is National Chicken Month, and the latest to flock to the value meal bandwagon is Popeyes Louisiana Kitchen.
The fast-food chicken joint is now offering customers three pieces of its signature fried chicken for $5.
"As consumers look for more ways to enjoy their favorite meals without breaking the bank, Popeyes is excited to join this conversation centered around guest satisfaction," Popeyes said in a press release.
The company, which launched in 1972 as "Chicken on the Run" before being rebranded, said it noticed "value wars" taking off earlier this summer among the competition.
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Kentucky Fried Chicken (KFC) also has $5 value meals and added two new deals to its menu last month. Their new options include an eight-nugget meal and a "famous bowl" made with chicken nuggets.
A chicken sandwich from Popeyes Louisiana Kitchen is shown. (Credit: Scott Olson/Getty Images)
KFC customers can also get a two-piece drum and thigh $5 deal that includes mashed potatoes, gravy and a biscuit.
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"As customers are looking for more value from brands, we're expanding our Taste of KFC lineup with new KFC fan favorites like our nuggets and Famous Bowls, each for just $5," Nick Chavez, chief marketing officer of KFC U.S., said in an August press release. "These Taste of KFC Deals offer three choices — with something for everyone — at an incredible price."
Restaurants have been doing all they can to get inflation-afflicted customers through their doors and in their drive-thrus.
This week, many restaurant chains are offering deals for National Cheeseburger Day.
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Additionally, McDonald's launched a $5 value meal in June that they are continuing until the end of the year, plus the company is reimagining existing menu items and offering items like collectors' cups and mini-Croc clips.
Find more updates on this story at FOXBusiness.com.